A Message From Our CEO ✨

You could’ve been anywhere… you chose dessert-shaped soap 😌💕✨ Thank you for supporting a soft girl’s dream ✨

Pull up a plate cause self care is being served !

 Soft Girl Era is in FULL motion… press play 🍓🎀✨**

Listen… I’m just a girl who turned her healing into dessert-shaped soap. Life been life-ing, but the glow never left. I put my whole heart, my late nights, and my “get up and try again” into this brand.

The fact that you’re here? Supporting a Black girl with a big dream? That’s love. I don’t take it lightly at all.

I just wanna make your self care feel cute, feel soft, feel like “yeah… I deserve this.” Because you do. Always.

So thank you for tapping in with Soft Girl Era. Thank you for believing in me. Thank you for choosing softness even when the world be loud.

Now go get you something that smells good and feels like joy ✨
I care about you. I’m rooting for you. Forever.

Don’t eat the soap, girl… lather it 🍪✨😌
– Lauren, CEO 🎀